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Your 10 Commandments Of YouTube
Follow these and save yourself a world of pain...
Jon Davis
October 03, 2024 • Estimated Reading Time: 7 minutes
YouTube // Medium // SkillShare // Facebook
In today’s newsletter:
☑️ 10 Commandments of YouTube
☑️ Hats Off To Hatty (Why You Should Document The Journey)
☑️ $100k Months With Less Than 1,000 Subs
☑️ Fast Way To Find Proven Video Ideas
💥 10 Commandments of YouTube
4 years on YouTube teaches you some important lessons, usually through tears and sadness. However, it’s important to take those lessons, feel the pain, and learn from them.
This week, I’m handing out 10 YouTube commandments that I want you to read (at least twice for good effect).
If you’re trying to juggle creating videos with your job, family, and sanity, these rules will keep you from pulling your hair out. Think of them as your guiding light when the YouTube grind gets real.
Follow these, and maybe—just maybe—you’ll get a bit closer to balancing it all without losing your mind!
Create consistently – Show up, even if it’s imperfect. Consistency builds growth.
Plan, but don’t over plan – Make a plan, but don’t let planning become procrastination.
Done is better than perfect – Perfectionism is the enemy of progress.
Engage with your audience – Build relationships by responding to comments and fostering community.
Batch your content – Create in batches to maximise efficiency.
Take breaks – You can’t pour from an empty cup. Rest fuels creativity.
Focus on progress, not metrics – Don’t obsess over views and likes. Progress matters more.
Learn from failure – Every mistake is a learning opportunity.
Stay true to your voice – Authenticity resonates with your audience.
Celebrate small wins – Recognize and celebrate milestones, no matter how small.
If you are reading this then you are probably already convinced of the power of YouTube and just need a helping hand learning the skills and systems to help you create around your busy AF life. That’s where I can help you.
Let me know what you think of these commandments. Are there any that you have learnt that you can share too?
▶️ Hats Off To Hatty (Why You Should Document The Journey)
A few month back I bought a Ukulele.
Yep, you guessed it.
Start of a midlife crisis and a desire to find fulfilling ways to live my life so it doesn’t fully represent the Truman show.
The truth is, I don’t have a musical bone in me. The Uke quickly became a dust magnet destined for the shelves.
Until YouTube started throwing videos at me. Inspiring ones to try and encourage me back onto my new found and lost hobby.
Cue, Hatty Anders.
A young YouTuber who hit my feed with this video, which is 2 years old and viewed 2.5 MILLION times:
I watched it. I loved it. I dusted off the Uke, and started learning those chords again.
Why am I telling you this? Why will this help you?
Hatty started learning a new hobby. She recorded her progress and over time has created a video library of her progress. Proving that, you do not need to be a subject matter expert to start a channel. Documenting the journey you undertake is extremely powerful.
I watched the video above and it gave me hope, it inspired me. It made me realise that good guitarists aren’t born with these skills, they acquire them. Like anything.
2 years and almost 27,000 subscribers later. Hatty has improved her YouTube videos and her Guitar skills (which are now amazingly good!) and has a bright future demonstrating the creative skills she has learnt over time.
This could be you too. Any topic, any hobby, any little thing that you want to pursue… document it. Be brave.
▶️ $100k Months With Less Than 1,000 Subs
This is a quick one.
This week I invested in some coaching from a person I have admired professionally for some time. In the training I was given access to a session from a young Aussie dude who was preaching about “The Power Of YouTube”.
This fella makes $100k months on YouTube.
Pretty epic right!
What’s more amazing is that they didn’t even have 1,000 subscribers at the time.
I sh#t you not.
<1k Subs
+$100k Months
How? He doesn’t care about viral videos. He creates simple, unedited, value ridden videos that speak to a certain person.
He keeps it very simple.
Yes, he does have a course and offer stack that he funnels people into. He has experience and results in a high paying niche (Sales).
But it shows the ridiculous power of YouTube, and how it finds him warm leads, builds relationships and trust with them via his content, to the point where they are happy to pay him handsomely to take that relationship further through coaching and training.
YouTube is feckin brilliant.
▶️ Fast Way To Find Proven Video Ideas
Today I had 7 Zoom calls at work, res[ponded to 30+ emails, had to feed my kids, get them to and from school, sort the homework, iron their clothes, feed and clean the cats and guinea pigs, do a big shop, pick my missus up from work, write this newsletter, published some social media posts, and at some point, I want to get a few video ideas ready for a new channel.
I need a way to find proven titles and thumbnails fast.
Which is where 1of10 comes in. A tool relatively new to my stack. It uses data to look at videos that are outliers for creators. In other words, videos that have popped!
An outlier is a video that received more views than the channels normal video. Hatty’s video above is a crazy 961x multiplier. Which is why YouTube shoved it in my face 2 years after it was created.
1of10 is a great tool and may really help your time strapped YouTube journey. Watch this and check it out for yourself:
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